Melanie Jade ask me an excellent question that I felt would make a great blog post. I thought it might be a question that other people might be thinking as they read my blog. Here is the question:
I discovered more I wanted to ask you I really enjoyed reading your blogs about embracing natural beauty. However, I was surprised to learn that you sell anti-aging and body slimming products. To me, all the products trying to help women look younger go against the idea of embracing your natural beauty at all ages. It’s as if they’re saying it’s not okay to age, that aging isn’t beautiful, and that you should try to look younger than you are because that is what is socially acceptable as beauty. Also, the imagery on the It Works website shows only very fit, trim people. How does that say that people who do not look that slim are still beautiful? I’m interested in hearing your thoughts about this and how you come to terms with this apparent inconsistency in your message.
Here is an expanded version of how I answered her question.
That is an excellent question, thank you for asking. It does appear on the surface to be a contradiction that I am a proponent of natural beauty and I sell It Works! products. I don’t feel there is an inconsistency in my message. The beauty that comes from within is the beauty that I am striving for. I firmly believe this kind of beauty rises from an internal foundation based on:
- physical health
- emotional health
- spiritual health
- nutritional health
- mental health
Natural beauty is a manifestation of these things.
I don’t agree with the use of the word ‘anti-aging’, but I also don’t believe in just letting the body deteriorate because that is what society thinks it does as it ages. The company that I am a part of, It Works! uses the word ‘anti-aging’ because it is a popular buzz word but I know they have the same philosophy as I do about giving our body the proper nutrients it needs to be healthy. I believe in healthy aging. I am not against aging, which the word ‘anti-aging’ seems to suggest. Aging is a natural process but it doesn’t have to look the way it is portrayed in society.
Unfortunately we live in a time where our bodies don’t get all of the nutrients it needs to stay healthy because the soil is depleted, and we also live in an environment filled with pollutants which not only rob the skin of moisture and but also go into the skin and store as toxins. The skin is the largest organ in our body and if it isn’t healthy we aren’t healthy. The skin stores toxins in the fat cells and when that happens we are susceptible to disease and we get bigger. Those are not natural states and we don’t look or feel our best when we are toxic and depleted.
I believe in giving my body all the nourishment it requires to stay healthy, which includes providing my skin with moisture, hydration and nutrients and by giving my skin those things my skin looks great and youthful as a result. The skin care that It Works sells does that. I also believe in giving my body the nutrition though eating good food and supplementation for the nutrients no longer in the food. With proper nutrition my body is does what it needs to do naturally and efficiently as well as releasing toxins it doesn’t need. I chose the supplements from It Works because according to my research they are the best on the market for giving my body what it needs.
I originally joined It Works because of the Ultimate Body Applicator, because it detoxifies the body, not because it slims the body. If it was just a product that caused inch loss I wouldn’t be interested in it. Toxins and inflammation, which is caused by toxins are the number one cause of disease. Disease is not a natural part of the aging process, it is caused by eating the wrong foods, toxins in the environment and not giving the body what it needs to stay healthy. When I found a product that takes the toxins out of the body very easily, using botanical ingredients, I was sold. The side effect of removing the toxins is slimming and a lot of people like that idea.
As far as the imagery on the website, that is out of my control. If you looked deeper into the website you can see testimonials from people who are all sizes. You will also see testimonials from people whose lives have change dramatically from using the products that helped them recover from long-term illnesses. We will have a new website in the near future but I don’t know how it will look. A website has to appeal to a lot of people and many people are not of the same philosophy as I am. Many people are looking for ways to lose weight, be slimmer and the imagery appeals to them because it give a message that is possible.
I also believe that by giving our body what it needs to stay healthy and work efficiently we are enhancing our natural beauty because we have a healthy glow, more energy and that brings out our best. Toxic and unhealthy are not natural states. Since I started using the products three years ago my body has transformed because of all of the things I have mentioned above and I am in more of a natural state than I was when I wasn’t using the products.
Eating healthy, supplementation for nutrients that are missing in the diet and exercise are a lifestyle that can help to prevent disease, improve energy, clear skin, and trim your waistline. They result in our body being in its natural state. I use most of the products the It Works has created to support my healthy lifestyle and I sell them because I feel I have an obligation to share what I have found which is helping me keep my body healthy and naturally beautiful!